LAURIE Walker had two guest speakers at his first meeting as new President of Morpeth Rotary Club.
The first was Christine Wynn from Wansbeck Food Bank, and the second was Tim Duffy, Chief Executive of M&C Saatchi, talking about how multi-nationals advertise.
Ms Wynn spoke of community care, concern and local need following on from the financial crisis, Government cuts and the recession. Working with The Rev Elizabeth Bland at the Holy Sepulchre Church in Ashington, the group aims to provide emergency food aid to people in crisis.
Food banks have been developing throughout the UK, but until recently there was no activity north of Sunderland. Churches in Ashington, Morpeth, Newbiggin, Lynemouth and surrounding areas are working together to find a storage warehouse and enough supporters and volunteers to provide food and help.
A voucher system is being set up with CABs, Jobcentres, social workers and doctors taking part. Each voucher will give access to a non-perishable food pack that will provide enough to eat for three days.
The crisis can be a sudden redundancy, large household bill, late benefit payment or illness without sick pay.
Oxfam has said that around six per cent of the population have enough to eat only sometimes. People can also help with donations of food or money.
The second speaker was Tim Duffy, son of retired King Edward VI School Headteacher Michael Duffy, who is Chief Executive at Saatchi advertising. It is based in Soho in London and employs 500 people.
Advertising is handled for soft drinks and mobile phone corporations, well known banks and other global companies.
Some of the new technical jobs are for sound designers, games designers, flame operators, harry operators and henry operators.
The creative industries, such as advertising, account for eight percent of GDP in the UK, higher than the USA and anywhere in Europe. This is higher than for banking in the UK.
Half of the industry is finding and negotiating places to advertise and half is creative.
Advertisers identify the message for the right audience and then deliver it in the right way. Getting it wrong can kill a brand almost overnight. On average, most people are in receipt of 3,000 advertisements each day.
There have been massive changes since starting in advertising in the late 80s.
There has been a fragmentation of what people watch so the number of ways of reaching people is now vast. People are being tracked by their choices and behaviours.
Globalisation will spread more and we will soon see Chinese branding.
Large-scale adverts that once took 35 staff to Australia with four helicopters for six weeks will now be done 90 per cent on computer disc.