MORPETH-based motor equipment supplier Gott Technical Services is spicing up the vehicle repair industry by launching its own series of ‘how to’ video guides with a crew of glamorous ‘Gott’s Girls.’
Dubbed Gott’s Girls’ Guides, the company’s own Charlie’s Angels-style trio are the presenters of a new series of video demos to help garage owners and mechanics make better informed choices when purchasing equipment and provide essential ‘how to’ safety information.
But Gott has bucked the industry norm of basic step by step videos by producing the Gott’s Girl Guides video demos that will be hosted on Gott’s YouTube channel and also sent as a DVD directly to customers.
Technical Services managing director Ian Gott said: “We are very excited to have launched our series of informative video demos with our very own Gott’s Girls.
“Communicating the health and safety and equipment information to garages is an essential part of the buying process.
“But that doesn’t mean it needs to be communicated in a dull and dreary way.
“We wanted to liven things up and give garages a more fun experience in using our equipment and our fabulous Gott’s Girl Guides do just that. We are encouraging garage owners or mechanics to log onto our YouTube Channel and view our videos whenever they need to know more about using their products. It’s a far cry from a dry instruction manual that’s for sure.”
The new video guides coincide with the company’s 31st year in business and expansion plans to drive forward into Scottish and Cumbrian market places.
The family company has seen a 35 per cent increase in turnover in the last year and will invest more than £100,000 in a new brand identity and marketing campaign, a new e-commerce website and will add to its liveried fleet of breakdown response vehicles.
Gott, which supplies, services and maintains MOT and body shop equipment to the car service and vehicle repair industry, currently has more than 500 active clients from small garages to large multi-site motor retail groups.
It also operates as a consultancy in the public transport, haulage, local government and emergency service sectors. The company is based in Morpeth and employs 18 staff.
To view the first in the series of Gott’s Girls’ Guides go to: www.youtube.com/gotttechnicalsvces