Ex-smokers front new campaign

NORTHUMBERLAND residents who have kicked their smoking habit are helping to front a new campaign.

NHS North of Tyne’s People Like Us campaign is using members of the public who have quit to help encourage smokers to seek help and advice through the free local stop smoking services.

They will be featured on a range of outdoor advertising, including bus stop posters, billboards, bus rears, taxi sides and seats, throughout the next two months.

In tandem, a team of engagement workers will be approaching residents, as well as local businesses, to raise awareness of the campaign and encourage smokers to seek help.

Smoking-related deaths claim the lives of up to 15 people a day in the North East.

But a total of 26,038 residents have successfully quit within the region’s six NHS Stop Smoking services over the last year and it is estimated that people are four times more likely to quit smoking through these organisations.

NHS North of Tyne board member Dr Meng Khaw said: “Smoking is the single greatest cause of preventable illness and premature death in the North of Tyne area.

“There is a variety of help and support available for people who would like to give up smoking and I want to urge as many people as possible to give it a try.”

For more information about the NHS Northumberland Stop Smoking Service, telephone 01670 813135.