An annual initiative to help people quit smoking will start next week.
And to launch Stoptober in the region, Fresh and Northumberland County Council took a giant sign to one of the area’s best known landmarks, Northumberlandia.
Recent evidence has shown that those who go 28 days without any cigarettes are five times more likely to permanently give them up.
Stoptober provides smokers with a range of free tools including a new stop smoking pack through the post, a 28-day mobile phone app, text support with daily updates, quitting advice and tips for coping, as well as the encouragement and support from thousands of people quitting together through Stoptober social media channels.
Susan Dungworth, policy board member for adult care and public health at the county council, said: “The dangers of smoking are well-documented, as are the benefits of quitting. But it is often overlooked how difficult it can be for smokers to give up.
“A lot of smokers would like to quit and we urge them to get in touch and find out about the help available this October. There is support that can be tailored to different people’s needs and really make a difference to help people improve their health.
“You don’t have to kick the habit alone. Northumberland’s stop smoking services are on hand to support quitters every step of the way.”
Smokers can register for the initiative at www.smokefree.nhs.uk/Stoptober