Marketing changes

THRIVING Ponteland Market is beating the business blues by stepping up its trading hours.

For the bustling monthly street market in Merton Way will be going weekly from tomorrow.

The success marks a dramatic turnaround in the market’s fortunes as it was caught in a downward spiral of decline until a change of location from Ponteland Memorial Hall, and a switch from a Saturday to Friday in June last year.

But since the move into the busy shopping centre, it has gone from strength to strength.

and has been increasing in popularity with shoppers and stallholders alike.

Northumberland County Council, which manages the market, has recently agreed a new strategy to try to revitalise such events.

Council Executive Member Ian Lindley said: “This is a great example of a market that is going from strength to strength and having a real impact on the local community.

“We are strongly committed to strengthening and improving the quality and interest of markets in Northumberland and to create a dynamic market experience that adds maximum value to the economic, social and cultural fabric of the county.”

Regular stalls at Ponteland include organic meat, pies, clothing, fish and game, plants, eggs, cheese, wine, cup cakes, chocolate, cards, jam and fudge.

Previously the market ran monthly.

It will now take place every Friday, from 9am to 4.30pm.