Morpeth teenager leading the way in new advertising campaign

Soul Ferguson and Josh Burton who are appearing in the National Citizen Service film.
Soul Ferguson and Josh Burton who are appearing in the National Citizen Service film.

An ‘unstoppable’ Morpeth teenager is starring in a national advertising campaign.

Josh Burton took part in the National Citizen Service (NCS) last year – the government-backed programme for young people which aims to build a more cohesive, mobile and engaged society.

The 17-year-old has now been invited to star in a campaign to inspire more 16 to 17-year-olds to sign up to NCS and the four-week programme that includes outdoor team-building exercises, a residential for participants to learn ‘life skills’ and a community-based social action project to give something back to where they live.

The King Edward VI School student shot scenes for a volunteering segment – something Josh is especially keen about.

Josh said: “I got involved in voluntary work because I like helping people. I want to give people the opportunities and make their life happier.

“NCS made me realise that we, as a community, need to work together in order to help become something better. Volunteering does make us feel unstoppable.

“I like making people laugh and smile and it just makes me feel like I’m making a difference to the world.”

He added: “Taking part in the filming for the Unstoppable campaign was an experience I’ll never forget! It gave me an opportunity to really express myself and succinctly explain what I was able to achieve through NCS.

“Not only did I meet so many new and supportive people, but the programme also helped me to become more confident and engaged in my community. I had a lot of fun filming for the advert and really hope it inspires other young people to sign up and enjoy NCS the way I did.”

Almost 400,000 young people have completed the NCS programme to date.

Laura Henderson, Northumberland recruitment coordinator at NCS North East, said: “While everyone gets something different from their NCS experience, we find the vast majority of grads, their parents and guardians, talk about one characteristic in particular; confidence.

“NCS gives you the confidence to face any obstacle in life, and smash through it. It makes you feel unstoppable.

“The summer 2018 campaign celebrates and champions this unstoppable feeling, encouraging young people to sign up to NCS by showcasing our grads’ amazing, funny, kick-ass, moving, awesome moments of unstoppability.

“It was great to see Josh take part in our Unstoppable campaign and we hope his story will inspire more young people to join the NCS experience. In Northumberland places are now extremely limited so I’d urge young people to sign up before it’s too late.”

NCS is open to 16 and 17-year-olds, with various departure dates available in July and August.

Places cost just £50 (£10 for those eligible for free school meals), which includes adventure and university-style residential stays, transport, food, training, activities and more.

To sign up visit NCSNORTHEAST.CO.UK or call 0191 247 4020.