A new interactive sign aimed at slowing drivers and improving road safety has been installed by the A196 in Hepscott parish, on the approach to Morpeth.
Following concerns about speeding traffic in the area, local county councillors Glen Sanderson and John Beynon have each contributed £2,500 from their members’ local improvement schemes budgets for the piece of equipment.
Hepscott Parish Council has also been very supportive of the installation of the sign and will take on its ownership and maintenance.
Its chairman, Coun Phil Ashmore, said: “I am very pleased to see this sign installed.
“The new South Fields estate, which is part of Hepscott Parish, has seen hundreds of new residents move to the area, many with young families, and so road safety is extremely important in this location.
“I would like to thank Couns Sanderson and Beynon for investing their small schemes funding into this project.”
Coun Beynon said: “I am very pleased to see this sign installed as it is something that residents have been asking to be put in place for some time.
“We hope that it will be effective in slowing traffic down before the busy junction with the industrial estate, and before drivers reach residential estate junctions.”
Coun Sanderson said: “These interactive speed signs have been very effective in other areas as they advise drivers of their current speed and flash the figures in red until they reduce to reach the speed limit.
“I am very hopeful that it will make a difference in this location.”