Customer care earns top award

Davidsons of Morpeth Customer Excellence Award
Davidsons of Morpeth Customer Excellence Award

A MORPETH car dealership’s drive for outstanding relations with the public has earned it a prestigious accolade.

Davidsons of Morpeth has won a Vauxhall Customer Excellence Award, where customer satisfaction is the only judging criteria.

The yearly awards by the vehicle manufacturer recognises and rewards top-performing retailers for the quality of service they give to people who go along to their showrooms.

To celebrate this special accolade, Lean Strategy Planning Manager Gavin Lochhead will present Managing Director Faye Tait and her team with the honour at the dealership on Coopies Way.

Richard Scaife, Sales Manager at Davidsons of Morpeth, said: “We’re delighted with this achievement and would like to thank all of our customers for representing us in such a positive light in Vauxhall’s satisfaction surveys and therefore helping us to secure this incredible award.

“When a customer visits our dealership, they can feel confident that they will be receiving truly dedicated customer service. Indeed, as we are so committed to customer care, we’ll be doing our very best to ensure that we score even higher next year.”

Davidsons was one of the 66 Vauxhall retailers in the country to have the highest and most impressive combined scores from the Purchase Satisfaction and Service Satisfaction surveys, calculated at the end of 2012.

Customers are invited to take part in both surveys after they buy a new Vauxhall and when they get their vehicle serviced for the first or second time. More than 129,000 responses were collected last year.

Mr Lochhead said: “At Vauxhall, we recognise that Davidsons of Morpeth has gone that extra mile to help our customers and make their purchasing and servicing experiences as positive as possible.

“The award really is a representation of the hard work that has gone into their consistent standards and all-round high performance.”

To recognise its efforts, Davidsons of Morpeth will be presented with a plaque to display at the dealership and a special logo will be placed next to its name in the Vauxhall dealer locator, in addition to receiving commemorative badges for all staff.

For more information about what the retailer provides, call 01670 512115 or visit