Children check out store sports scheme

CHILDREN across Northumberland are benefiting from a range of new sports equipment thanks to a supermarket’s scheme.

In what has been an incredible year of sport, nurseries, schools, groups and clubs in the county have been celebrating after Sainsbury’s customers helped to provide some items and experiences to young people through its Active Kids scheme.

This project gives customers the chance to collect vouchers and donate to a local registered organisation of their choice. About 50,000 are now registered across the UK, with more than 4,000 new organisations signing up in 2012.

Ponteland Sainsbury’s store manager Vicki Mains said: “Our customers have been so supportive of the scheme since its launch in 2005 and we’re looking forward to going out over the next few weeks and seeing how this year’s equipment will benefit children, teachers and leaders.

“I’d like to thank every customer who has helped towards donating £278,252 worth of Active Kids equipment to the Northumberland LEA since 2005.”

Last November, Sainsbury’s announced that David Beckham would join Paralympic Games multi-Gold medallist Ellie Simmonds as an Active Kids ambassador.

The company’s Head of Sponsorship Jat Sahota added “The Active Kids scheme has helped provide four million pieces of equipment since its launch and with this year’s catalogue featuring Paralympic sports equipment which organisations could choose to order, we will continue to encourage young people of all abilities in Northumberland to experience and enjoy leading healthier, more active lifestyles.”