The dos and don’ts of AV presentation

Morpeth Camera Club

On Tuesday, December 16, club chairman Steve McDonald gave a PowerPoint presentation on audio visual (AV) production.

Planning an AV before taking images can help to focus your thoughts. A piece of music may inspire you to take photographs to complement it, or you may have a selection of photographs already, in which case you have to find a piece of music as an accompaniment.

It is essential to match scenes to maintain fluidity in style, brightness and composition, and line-up horizons so that the transition between scenes flows gently on the eye.

There should be a beginning, middle and end. The final images in an AV production are significant and should gently bring it to a conclusion.

Care should be taken in the use of transitions – fast transitions on a computer monitor may look fine, but when projected onto a screen the effect is escalated and can be detrimental.

Mr McDonald illustrated his presentation by showing one of his first attempts at audio visual work, displaying beautiful photography but being over-zealous with transitions.

The second AV, entitled Skye in Winter, was produced by another photographer. It was set to beautiful music and subtle transitions were used.

It was an example of how the use of good images and complementary music can result in a very pleasing, atmospheric production.

The final example of good audio visual presentation took the form of a documentary, entitled The Story of Beer – with a voice over by the author and illustrations of historic brewers, it told the origins of pub names, which kept the interest of the audience from beginning to end.

Mr McDonald’s presentation of each type of AV was very useful to club members, who have been invited to partake in an AV competition, a new addition to the club’s programme.

Vice chairman Glyn Trueman thanked the chairman, after which a buffet supper was enjoyed.

Information about the club, including a gallery of members’ work, programme guide and club news, can be viewed at www.morpethcameraclub.co.uk

Visitors and prospective members are most welcome to come along to up to three meetings with no obligation to join for a small cover charge of £2 for each visit, which includes tea or coffee and biscuits.